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Trading Initial Public Offering

Urban Company IPO: Transforming India’s $60 Billion Home Services Market

Urban Company Ltd — India’s leading home and beauty services marketplace — is set to debut on the stock markets. Here’s a look at its business model, IPO details, and growth outlook.

17 min read   |   01-Sept-2025   |   Last Updated: 28 Oct 2025
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Written by: SERNET Research Team

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Table of Content

Urban Company Ltd

Urban Company Ltd is a technology based full stack provider of home and beauty services. It has a presence across 51 cities in India and additionally also has a global presence in UAE, Singapore and Saudi Arabia. Its technology platform enables customers to book at-home services for a fee, which includes cleaning, plumbing, electrical work, repair work, maintenance of consumer durables, spa services etc. The home services market in India is currently valued at $60 billion and expected to grow by nearly 60% in the next 4 years. 

The fresh funds will be used for investing in tech stack and cloud infrastructure. It will also use part of the funds for lease payments and for marketing activities. Urban Company Ltd was promoted by Abhiraj Singh Bhal, Raghav Chandra, and Varun Khaitan. The IPO will be lead-managed by Kotak Mahindra Capital, Morgan Stanley India, Goldman Sachs India, and JM Financial; while MUFG Intime India Private Ltd will be the IPO registrar. The company is headquartered in New Delhi, with its corporate office in Gurugram. 

Highlights of the IPO Issue

Here are the key highlights of the public issue of Urban Company Ltd. 

  1. The IPO of will be open from September 10th, 2025 to September 12th, 2025. It has a face value of ₹1 per share and IPO price band is set in range of ₹98 to ₹103 per share.
  2. The IPO of Urban Company Ltd will be a combination of fresh issue and an offer for sale (OFS) by some of the early investors in the company.
  3. The fresh portion of the IPO comprises the issue of 4,58,25,242 shares (458.25 lakh shares), which at the upper price band of ₹103 per share translates into ₹472 crore.
  4. The OFS portion of the IPO comprises the sale of 13,86,40,776 shares (1,386.41 lakh shares), which at the upper price band of ₹103 per share translates into ₹1,428 crore.
  5. Hence the overall IPO will comprise of a fresh issue and OFS of 18,44,66,018 shares (1,844.66 lakh shares), worth ₹1,900 crore at the upper band of ₹103 per share. 

The IPO of Urban Company Ltd will be listed on the NSE and the BSE on the IPO mainboard. 

Key Dates, Investor Allocation, And Lot Sizes

Here are the key dates pertaining to the IPO of Urban Company Ltd 

Event  Tentative Date 
IPO Open Date  10th September 2025 
IPO Close Date  12th September 2025 
Basis of Allotment  15th September 2025 
Initiation of Refunds to non-allottees  16th September 2025 
Credit of Shares to Demat   16th September 2025 
Listing Date on NSE and BSE  17th September 2025 

Data Source: Company RHP 

Investors can apply either through their existing trading account or the ASBA application can be directly logged through the internet banking account. This can only be done through the authorized list of self-certified syndicate banks (SCSB).  

The table below captures the gist of the allocation to various categories. 

Category of Investors  Allocation of shares   % Share 
Reservation for Employees   2,80,898 shares  0.15% of total IPO size 
Anchor Allocation  8,29,00,485shares  43.71% of total IPO size 
QIB Shares Offered  5,80,86,735 shares  30.62% of total IPO size 
NII (HNI) Shares Offered  2,90,43,367 shares  15.31% of total IPO size 
Retail Shares Offered  1,93,62,244 shares  10.21% of total IPO size 
Total Shares Offered  18,96,73,729 shares  100.00% of Total IPO size 

Data Source: Security Parameters Filing (NSE) 

The anchor portion, is carved out of the QIB portion and the QIB portion available in the IPO offer has been reduced proportionately. Please note that the above shares are final and may differ marginally from the original announcement. Here is a quick look at the lot sizes applicable for the IPO of Urban Company Ltd for various categories of investors. 

Application  Lots  Shares  Amount 
Retail (Min)  1  145  ₹ 14,935 
Retail (Max)  13   1,885  ₹ 1,94,155 
S-HNI (Min)  14   2,030  ₹ 2,09,090 
S-HNI (Max)  66   9,570  ₹ 9,85,710 
B-HNI (Min)  67   9,715  ₹ 10,00,645 

It may be noted here that for the B-HNI category and for the QIB (qualified institutional buyer) category, there are no upper limits applicable. (1 Lot = 145 shares) 

Financial Highlights

The table captures the key financials of Urban Company Ltd for last 3 financial years.  

Particulars  FY25  FY24  FY23 
Net Revenues (₹ in crore)  1,144.47  828.02  636.60 
Sales Growth (%)  38.22%  30.07%   
Profit after Tax (₹ in crore)  239.77  -92.77  -312.48 
PAT Margins (%)  20.95%  -11.20%  -49.09% 
Total Equity (₹ in crore)  1,795.82  1,292.64  1,339.46 
Total Assets (₹ in crore)  2,200.64  1,638.65  1,631.22 
Return on Equity (%)  13.35%  -7.18%  -23.33% 
Return on Assets (%)  10.90%  -5.66%  -19.16% 
Asset Turnover Ratio (X)  0.52  0.51  0.39 
Earnings per share (₹)  1.65  -0.66  -2.25 

Data Source: Company RHP filed with SEBI (FY refers to Apr-Mar period) 

The good news is that the sales revenues have been growing steadily year after year. However, the nature of the digital business is a long-gestation business and hence the profits have been hard to come by. That is evident in the ratios. 

Valuation Metrics

At the current issue price of ₹103 per share, the valuation of the company is at a P/E ratio of 62.4X in terms of latest year EPS. However, even this is relatively complex as the latest year profits are substantially due to a write back of deferred tax credits, which has boosted profits. It remains to be seen if the company is profitable without these tax credits. 

However, there are some favourable intangibles for Urban Company Ltd. Its multi-service and hyperlocal approaches have been quite popular in most key cities and towns in India, and it has almost become a household name. Its technology platform is robust and that allows the company to scale up its business rapidly and at minimal costs. As a business model it is unique and that is something investors can look at. It is a quasi-play on the digital conversion opportunity in India.  

A Brief on the Anchor Allocation

The anchor issue of Urban Company Ltd saw a very strong response on 09th September 2025 with 43.71% of the IPO size absorbed by anchors. Out of 18,96,73,729 shares (1,896.74 lakh shares) on offer, anchors picked up 8,29,00,485 shares (829.00 lakh shares) accounting for 43.71% of the total IPO size. The entire anchor allocation was made at the upper end of the price band of ₹103 per share. This includes the face value of ₹1 per share plus a share premium of ₹102 per share. The anchor bidding opened and closed on 09th September 2025.  

Key Points to Note in the Anchor Allocation Process

Here are the key details pertaining to the anchor bidding of Urban Company Ltd 

Bid Date  September 09, 2025 
Shares Offered  8,29,00,485 shares 
Anchor Portion Size (₹ in crore)  ₹853.88 crore 
Anchor lock-in period end date for 50% shares (30 Days)  October 15, 2025 
Anchor lock-in period end date for remaining shares (90 Days)  December 14, 2025 

An anchor investor in an IPO is a qualified institutional buyer (QIB) like a foreign portfolio investor or mutual fund or insurance company or a sovereign fund which invests before the IPO is made available to the public as per SEBI regulations. It helps in price discovery. 

Anchor Allocation Investors

On 09th September 2025, Urban Company Ltd allotted 8,29,00,485 shares to 59 anchor investors. The allocation was done at the upper IPO price band of ₹103 per share which resulted in overall anchor allocation of ₹853.88 crore. The anchors have already absorbed 43.71% of the total issue size of ₹1,953.64 crore. Listed below are the 10 IPO anchor investors who accounted for anchor collection of ₹354.99 crores, or, 41.57% of anchor allocation. 

  Anchor
Investors 
No. of
Shares 
% of Anchor
Portion 
Value
Allocated 
01  Norwegian Pension Fund  34,95,080  4.22%  ₹ 36.00 
02  Nippon India Small Cap Fund  34,95,080  4.22%  ₹ 36.00 
03  Nomura Ireland India Equity Fund  34,95,080  4.22%  ₹ 36.00 
04  Aditya Birla Sun Life Digital Fund  34,95,080  4.22%  ₹ 36.00 
05  DF International Partners DC  34,95,080  4.22%  ₹ 36.00 
06  Florida Retirement System  34,95,080  4.22%  ₹ 36.00 
07  Theleme India Master Fund  34,95,080  4.22%  ₹ 36.00 
08  ICICI Prudential Life Insurance  34,95,080  4.22%  ₹ 36.00 
09  SBI Life Insurance Company  34,95,080  4.22%  ₹ 36.00 
10  Amundi Funds New Silk Road  30,09,620  3.63%  ₹ 31.00 
  Grand Total  3,44,65,340  41.57%  ₹ 354.99 

Data Source: BSE Filings (Value Allocated in ₹ in Crore) 

The detailed and comprehensive report on the anchor allocation with the mutual fund portion separated can be accessed on BSE by clicking on the link below. 

https://www.bseindia.com/markets/MarketInfo/DownloadAttach.aspx?id=20250909-70&attachedId=a02a6b84-7fcb-4e43-8ec9-3c1b51890d20 

Out of the 8,29,00,485 shares allocated to the anchors in the IPO, there were 3,06,38,404 shares allocated to 29 domestic mutual fund schemes across 13 asset management companies (AMCs) registered with SEBI. Mutual funds accounted for 36.96% of the total anchor allocation, with the rest accounted for by AIFs. 

Next Step in the IPO

Post the closure of the IPO subscription on 12th September 2025, the basis of allotment will be finalized on 15th September 2025 and the refunds will be initiated on 16th September 2025. In addition, the demat credits are expected to also happen on 16th September 2025 and the stock will list on 17th September 2025 on the NSE and the BSE. The credits to the demat account to the extent of shares allotted will happen by the close of 16th September 2025 under ISIN (INE0CAZ01013). 

IPO Subscription Status On Day-1

As of 5.30 pm on 10th September 2025, out of the 1,067.73 lakh shares on offer in the IPO (excluding anchor portion), Urban Company Ltd saw bids for 3,339.13 lakh shares. This implies an overall subscription of 3.13X at a macro level. The granular break-up of subscriptions as of the close of Day-1 of the IPO of Urban Company Ltd was as under: 

Employees (5.79X)  QIBs (1.31X)  HNI / NII (4.16X)  Retail (7.00X) 

The subscriptions were led by the Retail Investors followed by the HNI / NII investors and the QIB investors in that order. QIB bids and NII bids typically gather most of the momentum on the last day, and that would be the case in this issue also. Both the QIB and the NII bids pick up momentum on the last day since that is when the bulk HNI funding bids, corporate bids, and the bulk QIB bids come in. Here is the category-wise subscription. The overall subscription ratio excludes anchor portion. 

Investor
Category 
Subscription
(times) 
Shares
Offered 
Shares
bid for 
Total Amount
(₹ in Crore) 
Anchor Investors  1.00  8,29,00,485  8,29,00,485  853.87 
Employee Quota  5.79  2,80,898  16,26,900  16.76 
QIB Investors  1.31  5,80,86,735  7,58,21,660  780.96 
HNIs / NIIs  4.16  2,90,43,367  12,08,59,965  1,244.86 
Retail Investors  7.00  1,93,62,244  13,56,04,290  1,396.72 
Total  3.13  10,67,73,244  33,39,12,815  3,439.30 

Data Source: NSE / BSE (as of close of Day-1 of the IPO) 

The IPO is open up to September 12, 2024, at which point we will know the final subscription status of the IPO. 

IPO Subscription Status On Day-2

As of 5.40 pm on 11th September 2025, out of the 1,067.73 lakh shares on offer in the IPO (excluding anchor portion), Urban Company Ltd saw bids for 9,613.63 lakh shares. This implies an overall subscription of 9.00X at a macro level. The granular break-up of subscriptions as of the close of Day-2 of the IPO of Urban Company Ltd was as under: 

Employees (13.45X)  QIBs (1.48X)  HNI / NII (18.22X)  Retail (17.68X) 

The subscriptions were led by the HNI / NII Investors followed by the Retail investors and the QIB investors in that order. QIB bids and NII bids typically gather most of the momentum on the last day, and that would be the case in this issue also. Both the QIB and the NII bids pick up momentum on the last day since that is when the bulk HNI funding bids, corporate bids, and the bulk QIB bids come in. Here is the category-wise subscription. The overall subscription ratio excludes anchor portion. 

Investor
Category 
Subscription
(times) 
Shares
Offered 
Shares
bid for 
Total Amount
(₹ in Crore) 
Anchor Investors  1.00  8,29,00,485  8,29,00,485  853.87 
Employee Quota  13.45  2,80,898  37,78,845  38.92 
QIB Investors  1.48  5,80,86,735  8,62,37,880  888.25 
HNIs / NIIs  18.22  2,90,43,367  52,91,00,070  5,449.73 
Retail Investors  17.68  1,93,62,244  34,22,46,110  3,525.13 
Total  9.00  10,67,73,244  96,13,62,905  9,902.04 

Data Source: NSE / BSE (as of close of Day-2 of the IPO) 

The IPO is open up to September 12, 2024, at which point we will know the final subscription status of the IPO. 

IPO Subscription Status On Day-3

As of 7.45 pm on 12th September 2025, out of the 1,067.73 lakh shares on offer in the IPO (excluding anchor portion), Urban Company Ltd saw bids for 1,10,644.74 lakh shares. This implies an overall subscription of 103.63X at a macro level. The granular break-up of subscriptions as of the close of Day-3 of the IPO of Urban Company Ltd was as under: 

Employees (36.79X)  QIBs (140.20X)  HNI / NII (74.04X)  Retail (39.25X) 

The subscriptions were led by the QIB Investors followed by the HNI / NII investors and the Retail investors in that order. QIB bids and NII bids typically gather most of the momentum on the last day, and that was the case in this issue also. Both the QIB and the NII bids pick up momentum on the last day since that is when the bulk HNI funding bids, corporate bids, and the bulk QIB bids come in. Here is the category-wise subscription. The overall subscription ratio excludes anchor portion. 

Investor
Category 
Subscription
(times) 
Shares
Offered 
Shares
bid for 
Total Amount
(₹ in Crore) 
Anchor Investors  1.00  8,29,00,485  8,29,00,485  853.87 
Employee Quota  36.79  2,80,898  1,03,34,585  106.45 
QIB Investors  140.20  5,80,86,735  8,14,38,50,760  83,881.66 
HNIs / NIIs  74.04  2,90,43,367  2,15,03,33,760  22,148.44 
Retail Investors  39.25  1,93,62,244  75,99,54,860  7,827.54 
Total  103.63  10,67,73,244  11,06,44,73,965  1,13,964.08 

Data Source: NSE / BSE (as of close of Day-3 of the IPO) 

The IPO was open up to September 12, 2024, which was the last subscription day for the IPO. As of the close of trading hours on Wednesday, the IPO has closed for subscription. The subscription update that you see above is the final subscription status of the IPO of Urban Company Ltd. The final allotment status of the IPO stands closed as of 7.30 PM on the last day of the IPO. 

About The Urban Company Ltd IPO

The IPO of Urban Company Ltd opened on September 10th, 2025 and closed on September 12th, 2025. The overall IPO comprised of a fresh issue and OFS of 18,96,73,729 shares (1,896.74 lakh shares) worth ₹1,953.64 crore at the upper price band of ₹103 per share. The allotment status will be finalized by end of day (EOD) of September 15, 2025. Here is how to check your allotment status for the IPO of Urban Company Ltd. You can check IPO status on the BSE website or on the NSE website or on the IPO Registrar website (MUFG Intime India Private Ltd). 

Checking The Allotment Status of IPO on BSE Website

This is a facility available to all mainboard IPOs, irrespective of who the registrar to the issue is. Visit the BSE link for the IPO allotment by clicking on the link below.  

https://www.bseindia.com/investors/appli_check.aspx 

Once you reach the page, here are the steps to follow. 

  1. Under Issue Type – Select Equity Option 
  2. Under Issue Name – Select Urban Company Ltd   from the drop-down box 
  3. Enter the Application Number / CAF exactly as in the acknowledgement slip .OR. 
  4. Enter your PAN (10-digit alphanumeric) number 
  5. Once this is done, you need to click on the Captcha to verify you are not a robot 
  6. Finally click on the Search Button 

You can use either of the parameters to query; Application / CAF number or Investor PAN. 

The allotment status will be displayed on the screen in front of you informing about the number of shares of Urban Company Ltd allotted into your demat account. You can save a screenshot of the allotment status output for subsequently verifying with the demat account credits. 

Checking The Allotment Status of IPO on NSE Website

This is a common link for all IPOs. Click on NSE link for IPO allotment as below.  

https://www.nseindia.com/invest/check-trades-bids-verify-ipo-bids 

Once you reach the page, here are the steps to follow. 

  1. Under Issue Type – Select Equity & SME IPO Details Option 
  2. Under SELECT SYMBOL – Select URBANCO from the dropdown box 
  3. Enter the Application Number / CAF exactly as in the acknowledgement slip .AND. 
  4. Enter your PAN (10-digit alphanumeric) number 
  5. Once both are entered, click on the Submit Button 

You must input the Application / CAF number and the Investor PAN. 

The allotment status will be displayed on the screen in front of you informing about the number of shares of Urban Company Ltd allotted into your demat account. You can save a screenshot of the allotment status output for tallying with the demat account credits. 

Checking Allotment Status of IPO on MUFG Intime India Private Limited

Here are the steps to follow. Visit the Link Intime registrar website for IPO status by clicking on the link below: 

https://in.mpms.mufg.com/Initial_Offer/public-issues.html 

There are 4 options available to you to access the allotment status, and you can use any of these options to query.   

  1. You can use PAN access. Enter the 10-character alphanumeric income tax permanent account number (PAN). Make it a point to verify your PAN before entering.
  2. The second option is to use Application Number / CAF to query the allotment status in the IPO. The application / CAF number is available on the acknowledgement slip.
  3. You can use DPID-Client ID combination. For NSDL combination is alphanumeric, while for CDSL, combination is numeric. This is available in your demat statement.
  4. You can also query by the combination of your bank account number and IFSC number provided as the IPO mandate bank. It is available on your cheque book. 

Finally, click on the SUBMIT button.  

In case, you have any issues with the output, register an investor query with Link Intime India Private Ltd. You can either send an email with all requisite details and problem to [email protected] or you can call on (0)-81081-14949 for voice call 

Robust Listing For Urban Company Ltd

Urban Company Ltd had a robust listing on 17th September 2025. On the NSE, the stock of Urban Company Ltd listed at ₹162.25, a smart premium of 57.52% to the IPO issue price of ₹103 per share. The issue was subscribed just 103.63 times overall at the close of the IPO, so opening sentiments being robust was along expected lines. However, had the market sentiments been stronger, even the post listing performance could have been better. 

On the BSE also, the listing of Urban Company Ltd was at a robust premium. Against the issue price of ₹103 per share, the stock listed at ₹161, a premium of 56.31% to the issue price. The stock of Urban Company Ltd is on T+1 rolling settlement system. 

How The Stock of Urban Company Ltd Moved During the Day?

After opening sharply higher at ₹162.25 per share on the NSE, the stock traded above the listing price for a better part of the trading day. During the day, the stock of Urban Company Ltd touched a high of ₹179 and an intraday low of ₹161.37. On the NSE, the upper circuit band of the stock is set at ₹194.70 while the lower circuit band is set at ₹129.80 per share. Effectively, the stock remained well short of the upper circuit levels. 

What about the BSE? After opening sharply higher at ₹161 per share on the BSE, the stock hovered in a broad range between the opening price and the upper circuit. During the day, the stock of Urban Company Ltd touched a high of ₹179 and an intraday low of ₹161. On the BSE, the upper circuit band of the stock is set at ₹193.15 while the lower circuit band is set at ₹128.85 per share. Even on BSE< the stock remained well short of the upper circuit. 

How Did The Stock of Urban Company Ltd Close on Listing Day?

Here is how the stock of Urban Company Ltd closed on the NSE. The closing price of ₹169 per share is at a premium of 64.08% to the IPO issue price and also at a premium of 4.16% to the listing price of ₹162.25 per share on the NSE. The company had a market cap of ₹24,267 crore at close. During the day, the stock of Urban Company Ltd traded 1,960.31 lakh shares on the NSE, with total traded value of ₹3,290.18 crore. Deliveries were 45.15% of the total volumes on NSE. 

Here is how the stock of Urban Company Ltd closed on the BSE. The closing price of ₹167.05 per share is at a premium of 62.18% to the IPO issue price and a premium of 3.76% to the listing price of ͭ₹161 on the BSE. The company had a market cap of ₹23,987 crore as of close. During the day, the stock of Urban Company Ltd traded 149.88 lakh shares on the BSE, having a total traded value of ₹252.37 crore. Deliveries were 42.28% on the BSE. 

The stock trades under the codes: NSE (URBANCO), BSE (544515), ISIN (INE0CAZ01013). 

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