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Urban Company Ltd — India’s leading home and beauty services marketplace — is set to debut on the stock markets. Here’s a look at its business model, IPO details, and growth outlook.
Urban Company Ltd is a technology based full stack provider of home and beauty services. It has a presence across 51 cities in India and additionally also has a global presence in UAE, Singapore and Saudi Arabia. Its technology platform enables customers to book at-home services for a fee, which includes cleaning, plumbing, electrical work, repair work, maintenance of consumer durables, spa services etc. The home services market in India is currently valued at $60 billion and expected to grow by nearly 60% in the next 4 years.
The fresh funds will be used for investing in tech stack and cloud infrastructure. It will also use part of the funds for lease payments and for marketing activities. Urban Company Ltd was promoted by Abhiraj Singh Bhal, Raghav Chandra, and Varun Khaitan. The IPO will be lead-managed by Kotak Mahindra Capital, Morgan Stanley India, Goldman Sachs India, and JM Financial; while MUFG Intime India Private Ltd will be the IPO registrar. The company is headquartered in New Delhi, with its corporate office in Gurugram.
Here are the key highlights of the public issue of Urban Company Ltd.
The IPO of Urban Company Ltd will be listed on the NSE and the BSE on the IPO mainboard.
Here are the key dates pertaining to the IPO of Urban Company Ltd
| Event | Tentative Date |
| IPO Open Date | 10th September 2025 |
| IPO Close Date | 12th September 2025 |
| Basis of Allotment | 15th September 2025 |
| Initiation of Refunds to non-allottees | 16th September 2025 |
| Credit of Shares to Demat | 16th September 2025 |
| Listing Date on NSE and BSE | 17th September 2025 |
Data Source: Company RHP
Investors can apply either through their existing trading account or the ASBA application can be directly logged through the internet banking account. This can only be done through the authorized list of self-certified syndicate banks (SCSB).
The table below captures the gist of the allocation to various categories.
| Category of Investors | Allocation of shares | % Share |
| Reservation for Employees | 2,80,898 shares | 0.15% of total IPO size |
| Anchor Allocation | 8,29,00,485shares | 43.71% of total IPO size |
| QIB Shares Offered | 5,80,86,735 shares | 30.62% of total IPO size |
| NII (HNI) Shares Offered | 2,90,43,367 shares | 15.31% of total IPO size |
| Retail Shares Offered | 1,93,62,244 shares | 10.21% of total IPO size |
| Total Shares Offered | 18,96,73,729 shares | 100.00% of Total IPO size |
Data Source: Security Parameters Filing (NSE)
The anchor portion, is carved out of the QIB portion and the QIB portion available in the IPO offer has been reduced proportionately. Please note that the above shares are final and may differ marginally from the original announcement. Here is a quick look at the lot sizes applicable for the IPO of Urban Company Ltd for various categories of investors.
| Application | Lots | Shares | Amount |
| Retail (Min) | 1 | 145 | ₹ 14,935 |
| Retail (Max) | 13 | 1,885 | ₹ 1,94,155 |
| S-HNI (Min) | 14 | 2,030 | ₹ 2,09,090 |
| S-HNI (Max) | 66 | 9,570 | ₹ 9,85,710 |
| B-HNI (Min) | 67 | 9,715 | ₹ 10,00,645 |
It may be noted here that for the B-HNI category and for the QIB (qualified institutional buyer) category, there are no upper limits applicable. (1 Lot = 145 shares)
The table captures the key financials of Urban Company Ltd for last 3 financial years.
| Particulars | FY25 | FY24 | FY23 |
| Net Revenues (₹ in crore) | 1,144.47 | 828.02 | 636.60 |
| Sales Growth (%) | 38.22% | 30.07% | |
| Profit after Tax (₹ in crore) | 239.77 | -92.77 | -312.48 |
| PAT Margins (%) | 20.95% | -11.20% | -49.09% |
| Total Equity (₹ in crore) | 1,795.82 | 1,292.64 | 1,339.46 |
| Total Assets (₹ in crore) | 2,200.64 | 1,638.65 | 1,631.22 |
| Return on Equity (%) | 13.35% | -7.18% | -23.33% |
| Return on Assets (%) | 10.90% | -5.66% | -19.16% |
| Asset Turnover Ratio (X) | 0.52 | 0.51 | 0.39 |
| Earnings per share (₹) | 1.65 | -0.66 | -2.25 |
Data Source: Company RHP filed with SEBI (FY refers to Apr-Mar period)
The good news is that the sales revenues have been growing steadily year after year. However, the nature of the digital business is a long-gestation business and hence the profits have been hard to come by. That is evident in the ratios.
At the current issue price of ₹103 per share, the valuation of the company is at a P/E ratio of 62.4X in terms of latest year EPS. However, even this is relatively complex as the latest year profits are substantially due to a write back of deferred tax credits, which has boosted profits. It remains to be seen if the company is profitable without these tax credits.
However, there are some favourable intangibles for Urban Company Ltd. Its multi-service and hyperlocal approaches have been quite popular in most key cities and towns in India, and it has almost become a household name. Its technology platform is robust and that allows the company to scale up its business rapidly and at minimal costs. As a business model it is unique and that is something investors can look at. It is a quasi-play on the digital conversion opportunity in India.
The anchor issue of Urban Company Ltd saw a very strong response on 09th September 2025 with 43.71% of the IPO size absorbed by anchors. Out of 18,96,73,729 shares (1,896.74 lakh shares) on offer, anchors picked up 8,29,00,485 shares (829.00 lakh shares) accounting for 43.71% of the total IPO size. The entire anchor allocation was made at the upper end of the price band of ₹103 per share. This includes the face value of ₹1 per share plus a share premium of ₹102 per share. The anchor bidding opened and closed on 09th September 2025.
Here are the key details pertaining to the anchor bidding of Urban Company Ltd
| Bid Date | September 09, 2025 |
| Shares Offered | 8,29,00,485 shares |
| Anchor Portion Size (₹ in crore) | ₹853.88 crore |
| Anchor lock-in period end date for 50% shares (30 Days) | October 15, 2025 |
| Anchor lock-in period end date for remaining shares (90 Days) | December 14, 2025 |
An anchor investor in an IPO is a qualified institutional buyer (QIB) like a foreign portfolio investor or mutual fund or insurance company or a sovereign fund which invests before the IPO is made available to the public as per SEBI regulations. It helps in price discovery.
On 09th September 2025, Urban Company Ltd allotted 8,29,00,485 shares to 59 anchor investors. The allocation was done at the upper IPO price band of ₹103 per share which resulted in overall anchor allocation of ₹853.88 crore. The anchors have already absorbed 43.71% of the total issue size of ₹1,953.64 crore. Listed below are the 10 IPO anchor investors who accounted for anchor collection of ₹354.99 crores, or, 41.57% of anchor allocation.
| Anchor Investors |
No. of Shares |
% of Anchor Portion |
Value Allocated |
|
| 01 | Norwegian Pension Fund | 34,95,080 | 4.22% | ₹ 36.00 |
| 02 | Nippon India Small Cap Fund | 34,95,080 | 4.22% | ₹ 36.00 |
| 03 | Nomura Ireland India Equity Fund | 34,95,080 | 4.22% | ₹ 36.00 |
| 04 | Aditya Birla Sun Life Digital Fund | 34,95,080 | 4.22% | ₹ 36.00 |
| 05 | DF International Partners DC | 34,95,080 | 4.22% | ₹ 36.00 |
| 06 | Florida Retirement System | 34,95,080 | 4.22% | ₹ 36.00 |
| 07 | Theleme India Master Fund | 34,95,080 | 4.22% | ₹ 36.00 |
| 08 | ICICI Prudential Life Insurance | 34,95,080 | 4.22% | ₹ 36.00 |
| 09 | SBI Life Insurance Company | 34,95,080 | 4.22% | ₹ 36.00 |
| 10 | Amundi Funds New Silk Road | 30,09,620 | 3.63% | ₹ 31.00 |
| Grand Total | 3,44,65,340 | 41.57% | ₹ 354.99 |
Data Source: BSE Filings (Value Allocated in ₹ in Crore)
The detailed and comprehensive report on the anchor allocation with the mutual fund portion separated can be accessed on BSE by clicking on the link below.
Out of the 8,29,00,485 shares allocated to the anchors in the IPO, there were 3,06,38,404 shares allocated to 29 domestic mutual fund schemes across 13 asset management companies (AMCs) registered with SEBI. Mutual funds accounted for 36.96% of the total anchor allocation, with the rest accounted for by AIFs.
Post the closure of the IPO subscription on 12th September 2025, the basis of allotment will be finalized on 15th September 2025 and the refunds will be initiated on 16th September 2025. In addition, the demat credits are expected to also happen on 16th September 2025 and the stock will list on 17th September 2025 on the NSE and the BSE. The credits to the demat account to the extent of shares allotted will happen by the close of 16th September 2025 under ISIN (INE0CAZ01013).
As of 5.30 pm on 10th September 2025, out of the 1,067.73 lakh shares on offer in the IPO (excluding anchor portion), Urban Company Ltd saw bids for 3,339.13 lakh shares. This implies an overall subscription of 3.13X at a macro level. The granular break-up of subscriptions as of the close of Day-1 of the IPO of Urban Company Ltd was as under:
| Employees (5.79X) | QIBs (1.31X) | HNI / NII (4.16X) | Retail (7.00X) |
The subscriptions were led by the Retail Investors followed by the HNI / NII investors and the QIB investors in that order. QIB bids and NII bids typically gather most of the momentum on the last day, and that would be the case in this issue also. Both the QIB and the NII bids pick up momentum on the last day since that is when the bulk HNI funding bids, corporate bids, and the bulk QIB bids come in. Here is the category-wise subscription. The overall subscription ratio excludes anchor portion.
| Investor Category |
Subscription (times) |
Shares Offered |
Shares bid for |
Total Amount (₹ in Crore) |
| Anchor Investors | 1.00 | 8,29,00,485 | 8,29,00,485 | 853.87 |
| Employee Quota | 5.79 | 2,80,898 | 16,26,900 | 16.76 |
| QIB Investors | 1.31 | 5,80,86,735 | 7,58,21,660 | 780.96 |
| HNIs / NIIs | 4.16 | 2,90,43,367 | 12,08,59,965 | 1,244.86 |
| Retail Investors | 7.00 | 1,93,62,244 | 13,56,04,290 | 1,396.72 |
| Total | 3.13 | 10,67,73,244 | 33,39,12,815 | 3,439.30 |
Data Source: NSE / BSE (as of close of Day-1 of the IPO)
The IPO is open up to September 12, 2024, at which point we will know the final subscription status of the IPO.
As of 5.40 pm on 11th September 2025, out of the 1,067.73 lakh shares on offer in the IPO (excluding anchor portion), Urban Company Ltd saw bids for 9,613.63 lakh shares. This implies an overall subscription of 9.00X at a macro level. The granular break-up of subscriptions as of the close of Day-2 of the IPO of Urban Company Ltd was as under:
| Employees (13.45X) | QIBs (1.48X) | HNI / NII (18.22X) | Retail (17.68X) |
The subscriptions were led by the HNI / NII Investors followed by the Retail investors and the QIB investors in that order. QIB bids and NII bids typically gather most of the momentum on the last day, and that would be the case in this issue also. Both the QIB and the NII bids pick up momentum on the last day since that is when the bulk HNI funding bids, corporate bids, and the bulk QIB bids come in. Here is the category-wise subscription. The overall subscription ratio excludes anchor portion.
| Investor Category |
Subscription (times) |
Shares Offered |
Shares bid for |
Total Amount (₹ in Crore) |
| Anchor Investors | 1.00 | 8,29,00,485 | 8,29,00,485 | 853.87 |
| Employee Quota | 13.45 | 2,80,898 | 37,78,845 | 38.92 |
| QIB Investors | 1.48 | 5,80,86,735 | 8,62,37,880 | 888.25 |
| HNIs / NIIs | 18.22 | 2,90,43,367 | 52,91,00,070 | 5,449.73 |
| Retail Investors | 17.68 | 1,93,62,244 | 34,22,46,110 | 3,525.13 |
| Total | 9.00 | 10,67,73,244 | 96,13,62,905 | 9,902.04 |
Data Source: NSE / BSE (as of close of Day-2 of the IPO)
The IPO is open up to September 12, 2024, at which point we will know the final subscription status of the IPO.
As of 7.45 pm on 12th September 2025, out of the 1,067.73 lakh shares on offer in the IPO (excluding anchor portion), Urban Company Ltd saw bids for 1,10,644.74 lakh shares. This implies an overall subscription of 103.63X at a macro level. The granular break-up of subscriptions as of the close of Day-3 of the IPO of Urban Company Ltd was as under:
| Employees (36.79X) | QIBs (140.20X) | HNI / NII (74.04X) | Retail (39.25X) |
The subscriptions were led by the QIB Investors followed by the HNI / NII investors and the Retail investors in that order. QIB bids and NII bids typically gather most of the momentum on the last day, and that was the case in this issue also. Both the QIB and the NII bids pick up momentum on the last day since that is when the bulk HNI funding bids, corporate bids, and the bulk QIB bids come in. Here is the category-wise subscription. The overall subscription ratio excludes anchor portion.
| Investor Category |
Subscription (times) |
Shares Offered |
Shares bid for |
Total Amount (₹ in Crore) |
| Anchor Investors | 1.00 | 8,29,00,485 | 8,29,00,485 | 853.87 |
| Employee Quota | 36.79 | 2,80,898 | 1,03,34,585 | 106.45 |
| QIB Investors | 140.20 | 5,80,86,735 | 8,14,38,50,760 | 83,881.66 |
| HNIs / NIIs | 74.04 | 2,90,43,367 | 2,15,03,33,760 | 22,148.44 |
| Retail Investors | 39.25 | 1,93,62,244 | 75,99,54,860 | 7,827.54 |
| Total | 103.63 | 10,67,73,244 | 11,06,44,73,965 | 1,13,964.08 |
Data Source: NSE / BSE (as of close of Day-3 of the IPO)
The IPO was open up to September 12, 2024, which was the last subscription day for the IPO. As of the close of trading hours on Wednesday, the IPO has closed for subscription. The subscription update that you see above is the final subscription status of the IPO of Urban Company Ltd. The final allotment status of the IPO stands closed as of 7.30 PM on the last day of the IPO.
The IPO of Urban Company Ltd opened on September 10th, 2025 and closed on September 12th, 2025. The overall IPO comprised of a fresh issue and OFS of 18,96,73,729 shares (1,896.74 lakh shares) worth ₹1,953.64 crore at the upper price band of ₹103 per share. The allotment status will be finalized by end of day (EOD) of September 15, 2025. Here is how to check your allotment status for the IPO of Urban Company Ltd. You can check IPO status on the BSE website or on the NSE website or on the IPO Registrar website (MUFG Intime India Private Ltd).
This is a facility available to all mainboard IPOs, irrespective of who the registrar to the issue is. Visit the BSE link for the IPO allotment by clicking on the link below.
https://www.bseindia.com/investors/appli_check.aspx
Once you reach the page, here are the steps to follow.
You can use either of the parameters to query; Application / CAF number or Investor PAN.
The allotment status will be displayed on the screen in front of you informing about the number of shares of Urban Company Ltd allotted into your demat account. You can save a screenshot of the allotment status output for subsequently verifying with the demat account credits.
This is a common link for all IPOs. Click on NSE link for IPO allotment as below.
https://www.nseindia.com/invest/check-trades-bids-verify-ipo-bids
Once you reach the page, here are the steps to follow.
You must input the Application / CAF number and the Investor PAN.
The allotment status will be displayed on the screen in front of you informing about the number of shares of Urban Company Ltd allotted into your demat account. You can save a screenshot of the allotment status output for tallying with the demat account credits.
Here are the steps to follow. Visit the Link Intime registrar website for IPO status by clicking on the link below:
https://in.mpms.mufg.com/Initial_Offer/public-issues.html
There are 4 options available to you to access the allotment status, and you can use any of these options to query.
Finally, click on the SUBMIT button.
In case, you have any issues with the output, register an investor query with Link Intime India Private Ltd. You can either send an email with all requisite details and problem to [email protected] or you can call on (0)-81081-14949 for voice call
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